Today’s biggest and most successful asset managers rely on alternative data sources to inform their investment strategies. Knowing that every professional investor should be able to use data to make smarter investment decisions, Gravy Analytics and Lagoon today announced a partnership that will bring Gravy’s Visitations data to investors using the Lagoon intelligence platform. Gravy Analytics will be the exclusive provider of visit data on Lagoon’s platform.

Lagoon is tackling one of the biggest challenges at the crossroads of finance and data: being able to efficiently zero in on opportunities and risks by using the most reliable and relevant information. Until now, only the biggest and most sophisticated investment firms had access to the world’s best data and the deep resources required to extract insights from it. The Lagoon intelligence platform aims to disrupt this paradigm to help every investor harness the power of alternative data, artificial intelligence, and machine learning to generate better returns.

Gravy VIsitations data powers Lagoon's intelligence platform.

“I believe everyone should have the power to make better decisions. Lagoon is committed to providing its customers with access to the highest-quality alternative datasets available. Our partnership with Gravy Analytics gives our customers seamless access to location-based datasets that provide accurate and timely insight into consumer visits and, in turn, company performance,” said Omri Shtayer, CEO and Founder, Lagoon.

Gravy Analytics interprets billions of mobile location signals every day to understand how people move about the physical world. Capturing real-world activity at millions of commercial locations of interest, Gravy Visitations measures consumer foot traffic at places and events—restaurants, retailers, hotels, services, sports, entertainment, and more. Visitations data gives investors timely insight into changing consumer preferences in a post-pandemic world.

“Foot traffic data reflects real-world consumer engagement—the ultimate indicator of business success,” said Jeff White, CEO and Founder, Gravy Analytics. “Lagoon’s powerful intelligence platform, coupled with Gravy Visitations, enables professional investors to predict future business performance using data that reflects true consumer activity in today’s world.”

Asset managers using the Lagoon platform will be able to use Gravy Visitations data alongside other traditional and alternative datasets for risk management purposes and to identify new investment opportunities. Lagoon’s turnkey modeling platform lets users find the most relevant data quickly and easily, automatically generates insights, and helps analysts create explainable forecasts for firms’ future performance. Data can be analyzed all in one place—no code or additional technical resources required.

For more information about Lagoon and its no-code intelligence platform, visit Gravy Visitations captures consumer activity at millions of places of commercial interest in the U.S. and Canada. To learn more, visit


Alternative data is any data other than traditional financial data that an investor can use to better inform investment decisions. Examples include app usage, geo-location, website traffic, social sentiment etc…

Industry-leading firms, like Blackrock, Citadel, and Renaissance Group are already using Alternative data to guide their investment strategies. They achieve higher returns and alpha by leveraging prohibitively expensive proprietary datasets, teams of data scientists, and virtually unlimited research budgets to craft their investment strategies.

Lower than the industry average. Our mission is to level the playing-field and eliminate unfair advantages. That means giving equal access to cutting-edge data at a fair price point.
NO! Anyone can use Lagoon. Our platform is accessible to everyone, yet sophisticated and powerful enough to unlock the promise of alternative data in capital markets.