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Netflix recently released Q1 ‘22 earnings, reporting 10% revenue growth YoY but offering a more muted outlook. The stock fell 35%the following day and more than 60% this year. Analysts’ primary concern centers on Netflix’s ability to continue to create content that retains customers, ICYMI, clicking – “play next”.
Could you have seen this coming?
The KPIs below were leading indicators for the company’s situation:
Our users’ engagement KPI shows a stall in the company’s growth trajectory compared to 2021, Q1/22 with near 0%growth, after a 5-year average of over 10% growth YoY.
For the first time since COVID hit, Netflix reduced their online job posts by over 15% QoQ from Q4/21.
Want to look at over 50 KPIs like credit card spending, web traffic, advertisement data or social media?Book a demo
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Alternative data is any data other than traditional financial data that an investor can use to better inform investment decisions. Examples include app usage, geo-location, website traffic, social sentiment etc…
Industry-leading firms, like Blackrock, Citadel, and Renaissance Group are already using Alternative data to guide their investment strategies. They achieve higher returns and alpha by leveraging prohibitively expensive proprietary datasets, teams of data scientists, and virtually unlimited research budgets to craft their investment strategies.