2021 was a year the car industry boomed: due to an ongoing shortage in the production of new vehicles, the demand for used cars grew and prices soared, which made this sector a compelling investment opportunity.

Carvana up 83%, Vroom down 78%

But which company had better performance? 

The Lagoon platform enables you to efficiently garner crucial and leading insights from alternative sources

 of information such as web traffic, web scraped data, credit cards, foot traffic, app metrics, social media and more.

Leading indicators identified by Lagoon

We used web traffic data alongside car inventory data web scraped from their website.

  • Carvana tripled their inventory value relative to Vroom. A leading indicator with a high correlation to the revenue of the company
  • Carvana’s web traffic was more than 5x that of Vroom during 2021. A leading indicator to the revenue of the company

Are you set up to track these leading KPIs?

No one can predict future stock prices or earnings. Lagoon is the closest you can get by efficiently providing access to the key leading indicators that most closely correlate to what investors will care about.

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Disclaimer –The information and content provided by us (“lagoon”, “us”, “we”) have been collected and gathered from various publicly available sources and other third party sources. We provide the platform and content on an “as is” and “as available” basis, without any warranty of any kind. Amongst other, we expressly disclaim all warranties, whether express, implied or statutory, regarding the platform and its content including without limitation any warranty of merchantability, fitness for a particular purpose, title, security, and non-infringement. No warranties or representations are given, and no liability is accepted, by lagoon in relation to the accuracy, quality, lawfulness, integrity, fairness or completeness of the content or the third party sources. You expressly agree that you assume full responsibility for your use of the platform, reports and its content.This presentation is not an offer to sell or the solicitation of an offer to purchase any security or financial product. Lagoon and its officers do not make any representation or warranty to any prospective investor regarding the legality of an investment by such person under applicable securities or other laws. This document is not, and may not be relied on in any manner as, legal, tax or investment advice.


Alternative data is any data other than traditional financial data that an investor can use to better inform investment decisions. Examples include app usage, geo-location, website traffic, social sentiment etc…

Industry-leading firms, like Blackrock, Citadel, and Renaissance Group are already using Alternative data to guide their investment strategies. They achieve higher returns and alpha by leveraging prohibitively expensive proprietary datasets, teams of data scientists, and virtually unlimited research budgets to craft their investment strategies.

Lower than the industry average. Our mission is to level the playing-field and eliminate unfair advantages. That means giving equal access to cutting-edge data at a fair price point.
NO! Anyone can use Lagoon. Our platform is accessible to everyone, yet sophisticated and powerful enough to unlock the promise of alternative data in capital markets.