2021 was a year the car industry boomed: due to an ongoing shortage in the production of new vehicles, the demand for used cars grew and prices soared, which made this sector a compelling investment opportunity.

Carvana up 83%, Vroom down 78%

But which company had better performance? 

The Lagoon platform enables you to efficiently garner crucial and leading insights from alternative sources

 of information such as web traffic, web scraped data, credit cards, foot traffic, app metrics, social media and more.

Leading indicators identified by Lagoon

We used web traffic data alongside car inventory data web scraped from their website.

  • Carvana tripled their inventory value relative to Vroom. A leading indicator with a high correlation to the revenue of the company
  • Carvana’s web traffic was more than 5x that of Vroom during 2021. A leading indicator to the revenue of the company

Are you set up to track these leading KPIs?

No one can predict future stock prices or earnings. Lagoon is the closest you can get by efficiently providing access to the key leading indicators that most closely correlate to what investors will care about.

Get the full reporthere.


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FAQs

Alternative data is any data other than traditional financial data that an investor can use to better inform investment decisions. Examples include app usage, geo-location, website traffic, social sentiment etc…

Industry-leading firms, like Blackrock, Citadel, and Renaissance Group are already using Alternative data to guide their investment strategies. They achieve higher returns and alpha by leveraging prohibitively expensive proprietary datasets, teams of data scientists, and virtually unlimited research budgets to craft their investment strategies.

Lower than the industry average. Our mission is to level the playing-field and eliminate unfair advantages. That means giving equal access to cutting-edge data at a fair price point.
NO! Anyone can use Lagoon. Our platform is accessible to everyone, yet sophisticated and powerful enough to unlock the promise of alternative data in capital markets.